Monday, December 30, 2019

Women Of The Working Population - 1484 Words

Research in Organizations Assignment Review of Literature Around half of the working population consists of women, yet this number is often not reflected in traditionally male fields (Peters, Ryan, Haslam, Fernandes, 2012). Although some may have joined these role, many women eventually leave male-dominated occupations resulting in underrepresentation in those fields, especially higher up the ladder (Peters, Ryan, Haslam, 2013). Many of these male–dominated occupation are well paid and highly respected (Peters et al., 2012) which makes it important to identify why women are choosing to leave these careers. A study by Peters et al. (2012) showed that the perception of lack of fit with the dominant culture affects women’s ability to identify with the role and leads to them leaving or having the intention to leave. People disidentify with the job due to lack of fit with the prototype (Peters et al., 2012) hindering their career development, especially for women in masculine fields as more and more choose to leave. Identity fit model states that people’s perception of their occupational fit is based in part on how much they identify with the perceived prototype of the occupations (Peters et al., 2013). The perception of fit depends on an individual’s assessment of the overlap between how they categorize themselves and aspects they feel are pertinent to the context (Millward, Haslam, 2013). Prototypes demonstrates the perceived representative characteristics of a groupShow MoreRelatedThe Diversity Of The Workforce1049 Words   |  5 Pages Today when you look at our country you think of it a somewhat of a melting pot or a mixed and diverse population. When you look at the populations, even in small towns you see multiple different races and cultures. This then leads to our workforce where you see that same type of diverse culture entering the workforce in the communities they live in and the ones around them. Our workforce hasn’t only changed to multicultural, it also has more and more woman as well.. If we look back 50 years youRead MoreAmerican Society on the CHange during the Post- World War Years877 Words   |  4 Pageschange. American soldiers were discharged and returned home from the battlefields, hoping to find work and to get on with their lives. Marriage rate increased dramatically after the war. North American population experienced what is known as the â€Å"Baby boom† – an 18-year period of rapid population growth from 1946 to 1964. During this period, many children were born than in the same period before or after. During the post war years, the United States embarked on one of its greatest periods of economicRead MoreThe Role of Women During World War Two in Ontario, Canada, 1939-451242 Words   |  5 PagesWhile the men are away the women do not play. As men left to serve in World War Two, women were left to occupy the frontlines of the working force. They had to take over the industrial production for the war effort and the daily jobs that were not nearly as relevant to the war. In the essay I will be writing about the empty job positions left behind while men when to war across seas and the demand that was put on women to fill the positions. Once women entered the working force there was a conflictRead MoreImproving Communication And Diversity At Bellevue Elementary1064 Words   |  5 PagesImproving Communication and Diversity at Bellevue Elementary Lyndi Ramos Western Governors University A. Introduction/Abstract Today when you look at our country you think of it a somewhat of a melting pot or a mixed and diverse population. When you look at the populations, even in small towns you see multiple different races and cultures. This then leads to our workforce where you see that same type of diverse culture entering the workforce in the communities they live in and the ones around themRead MoreEssay on The Aging Population of the Last Century967 Words   |  4 Pagesbeginning of last century, the world population was 1.65 billion while the current population reached 7 billion in 2012 (United Nations, Web). Among this 7 billion people, 810 million are older person. According to the United Nations, person of the age 60 is considered as older person, but many developed countries categorize person of the age 65 as older person. In The Study of Population published in 1959 by Philip Hauser and Otis Dudley Duncan, â€Å"aging population† was not appeared in it. At thatRead MoreFascist Italy and Population Essay757 Words   |  4 Pagesof the majority of the population. There is no doubt that most of the support was actually the work of propaganda and rhetoric rather than the ‘real thing. The government made desperate attempts to significantly increase the birthrate in Italy. In 1927, Mussolini launched the Battle for births. The task of young women was to get married quickly and have a lot of children. And the more children they get, the more benefits they get from the government. Mussolinis population policy failed to produceRead MoreAdvantages of Urdu Language1599 Words   |  7 Pages| Status of Women | Women In Informal Sectors | | Submitted To: Miss. Ayera InderaasSubmitted By: Reja Saqib ButtMajor amp; Sem: B.SC(Economics) II | | The informal sector plays a significant role in Pakistan’s economy as well as in other developing countries. Informal sectors are being encouraged by foreign countries and are considered as the plus point in the development of economy. Its role is solving the unemployment problem from the country. Many sectors have suggestedRead MoreAnalysis Of Dr. Jekyll And Mr. Hyde By Robert Lewis Stevenson1441 Words   |  6 Pagescountryside to said cities. With an increase in the size and population of the city a individual s anonymity increased as well. Both the Paris Morgue and the novella Dr. Jekyll and Mr. Hyde written by Robert Lewis Stevenson portray the anonymity of modern city life. While middle class men often appreciated the anonymity of the city, because it allowed them to escape social class restrictions, they also feared some of the negative implications. The working class, on the other hand, might have enjoyed the newRead MoreThe Problem Of Ageing Population Essay979 Words   |  4 Pageshaving longer life due to economic well-being, better nutrition and improvement of medical facilities. Ageing population has entailed an increasing share of old persons in the population. However, longer life expectancy has resulted in the ageing of population and has caused worldwide concerns of the problems it may consequently arouse. The two major reasons of the ageing population trend are the rising longevity and the decline of fertility rate. If the proportion of elderly people continuesRead MoreExport Products Of Indonesia And Indonesia1629 Words   |  7 Pagespercent of the total population in Indonesia of 255.5 million people. Within these urban Indonesians population of 138 million, it affects the number of consuming class, which expected to gain 86 million in 2020 (Mckinsey 2014). The number of urban Indonesian indicates women’s changing of lifestyle that moving to urban areas to build a career instead of just getting married and staying home. MarkPlus (2013) claimed that the growing market segmentation recently were youth, women and Internet users.

Sunday, December 22, 2019

Tattoos Thinking Before Inking Essay - 593 Words

What used to be the property of sailors, outlaw and rock star is now become a popular body decoration for many people. It’s not just anchors, skulls, and spider web anymore, people have found plenty ways to express themselves with their tattoo. You might be thinking to get your first one, but fear of the unknown can sometimes hold you back from it. The best thing you can do is educate yourself about the process how the human skin is transformed into a beautiful work of art. The first step is obviously working on your own tattoo idea. Tattoo is something will stay with you until the rest of your life, so do think twice before having one. Nothing worse than a meaningless tattoo that could make you regret someday. There are few subjects that†¦show more content†¦Furthermore, design of your tattoo will also affect your decision, the larger the tattoo is, the more place you need to be available. One last consideration for placing your first tattoo is the pain factor. The skin which is less exposed under the sun will make you suffer more pain than the others. Depends on how much pain you can handle, you will find out your best strategy would fit you. If you have been done a great homework on designing your own ideas, now it’s time to find a reputable studio and an artist who will make your ideas speak. Once again, tattoo design plays an important role affects your progress. Depend on your idea- which could be generally styled at traditional, Japanese, black and grey, or new school-you will find a tattoo artist who is the perfect match with yours. And please, remember in your mind, cost should be your last concern. I know some guys who went somewhere â€Å"cheap† to get his done and he ended up with some tattoos which make me chuckled every time I think about them. There is a convention between tattooist and tattoos owner said â€Å"Good tattoos aren’t cheap, cheap tattoo aren’t good†, it would be a shame if you hand your brilliant ideas which were cherished by you for months to someone cannot delivery it. Ask your friends; look around to find somewhere that really excels in the style you want. D on’t be afraid to travel-a few hours of travelling onShow MoreRelatedThe Changing Trends of Tattooing820 Words   |  3 PagesWhen one is thinking of American culture and the trends that goes along with it, numerous individuals will have a lot of different though to that phrase. Just like how America tends to change over the years, the culture and trends of its people do as well. Things that weren’t popular before are becoming popular and some are even evolving. Even naming your child is like a new trend in today’s society, there is Beyoncà © and Jay-z naming their daughter â€Å"Blue Ivy Carter† after that there is Kanye West

Friday, December 13, 2019

Nutritional Value Free Essays

Associate Level Material Nutrition Worksheet In order to obtain optimal health, it is critical to eat a healthy and balanced diet. Becoming knowledgeable about how to evaluate the nutritional value of what you eat may greatly increase your ability to improve your health and wellness. In this two-part worksheet, you critique a recipe for nutritional value and respond to two short answer questions about nutrition. We will write a custom essay sample on Nutritional Value or any similar topic only for you Order Now Completing this assignment is a step towards gaining the knowledge needed to better manage your nutrition. Part 1: Critique a Meal For this part of the assignment, you critique the nutritional value of a meal. You will select this meal from the USDA website. Follow the instructions below: Access the USDA Recipe Finder search tool at http://recipefinder. nal. usda. gov/ (either click on or paste the above link in your internet’s address bar) Search for a recipe using one of the available criteria: Type in ingredients; Type in a recipe name, or; Choose options from the available categories Select a recipe to critique from the generated results. Review the nutritional information provided for the recipe you selected or added and answer the questions below. What is the name of the recipe you are evaluating? Arroz Con Pollo Chicken and Rice Which essential nutrients—carbohydrates, fats, proteins, vitamins, and minerals—are included in the recipe? 31G of Carbs, 4G Total Fats, 11G of Protein, Vitamin A 20%, Vitamin C 45%, Iron 10%, and Calcium 4% Which ingredients are providing each nutrient? Chicken, Green Peppers, Onions, Garlic Cloves, Tomatoes, Chicken Broth, Bay Leaf, Rice, Peas, Does this recipe include a good balance of essential nutrients? Explain your answer. I feel it does because it gives you a decent amount of vitamins, protein, carbs, fats, and iron. How could the recipe be altered to include more essential nutrients? I think it could be altered to include more grams of proteins, but it provides already a variety of different ingredients that are good for you. Do you consider this a healthy meal? If not, what is a healthy alternative? I feel it is a healthy meal and it is an easy meal to cook for the family. You could always make changes to the ingredients or portion what you put into it. Part 2: Nutrition Questions Respond to the following questions in 75 to 125 words each: Do you find it easy or difficult to determine the nutritional value of food? What are some methods to help you more easily determine the nutritional values of food? Right now I still find it a little hard to determine the nutritional value of foods because I am still trying to remember what food nutrients that I should be intaking on a regular basis to keep me eating healthy. I think once I get that down and start reading the nutrion facts on products I will be able to easily pick out nutritional products for me and my family and I wont be so frustrated standing in the store trying to read and figure out what to buy. What environmental, economic, and psychosocial factors influenced your food and drink choices today? Environmental, Economic, and psychosocial factors that influence my food and drink choices today are by word of mouth, family and friends choices, what im in the mood or for, and is it affordable to eat or drink on a daily basis. Theres many factors that effect my choices based on what I like, who im with and if they agree with my choices or not, and commercials and ads take effect on my decisions too. I find I see a lot of stuff on tv thats new and I have to try it, but dont really pay attention to what is in it to decide if its a healthy choice for me or not. How to cite Nutritional Value, Essay examples

Thursday, December 5, 2019

Australia Expansion Project Feasibility †Myassignmenthelp.Com

Question: Discuss About The Australia Expansion Project Feasibility Study Report? Answer: Introducation Starbuck is one of the largest international companies in the world that has always thrived year after year. It has outlets in almost all parts of the world. It specializes in the preparation of both drinks (coffee, refreshing beverages, tea, bottled drinks) and food (especially those enriched in protein) (Gopalakrishna et al, 2016). The company coffee brand is one of the best in the world. However, it faces high competition from other coffee selling businesses in the world (Glowik, 2017). Almost a decade ago, the company had decided to open outlets in Australia. The project was to open up new shops in the major cities of the country which became a successful project at that time. However, the shops did not last long because after a short while a large number of them closed (Gopalakrishna et al, 2016). This was as a result of the increased competition from other coffee making businesses. For instance, Gloria Jean's coffee house which still maintained its 450 branches in Australia and Coffee Club maintained its 350 outlets while Starbucks only 22 outlets only. This shows that Starbucks was almost outdone by the competitors. Research has shown that there are at least 6500 independent cafes in Australia which generate a total of $4 billion annually from the sale of their coffee. In addition to that, there is a good number of citizens that strongly depend on coffee before the start of their daily routine apparently, on average, most Australians take around 3-4 cups of coffee daily. In that case, Starbucks also has to find a way to share that profits made annually. Basically, this is one of the reasons why the company wanted to open more outlets in Australia (Santamara et al, 2008). The company wanted to accumulate is shops in Australia just like any other coffee making companies and as much as it has done in many other countries (Glowik, 2017). However, the project was f aced with many challenges which were closed after a few years. Starbucks Mission Statement To inspire and nature the human spirit- one person, one cup and one neighborhood at a time (McGinn et al, 2010). Starbucks Vision Statement To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow Service Delivery Requirements Every business organization must ensure that the services or products t offers to its customer are of the best quality. Businesses should have trained, experienced and qualified employee to serve their customers (Gibson et al, 2007). With this kind of manpower, the quality of the product or service will certainly be of good quality and professional (Pala et al, 2012). Also, the employee should be able to respect and serve the customers with dignity. This will certainly come from the employee skills and attitude. In the case of Starbucks, the quality of its product (coffee) and services should be beyond what the customers expect. The company closed its outlets simply because they could not manage the competition from other companies. The companies managed to extract some the techniques that Starbucks used and made them their own. This improved their coffee quality and improved their service delivery as well. However, Starbucks should have improvised other better methods to improve the ir coffee quality and service delivery but did not. Project Objectives Every business organization must have objectives and goals for a certain project or change. The objectives are basically the guidelines for the business. They give the employees a purpose for them to continue working in the business. The setting of objectives provides the entire organization with a long-term goal and purpose to work towards. Furthermore, the objective setting provides a business with new ideas on how to improve and develop its operations. When Starbucks started this kind of project, some of its objectives included: To maintain Starbucks standing as one of the most recognized and respected brands in the world To be the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products and by providing each customer with a unique Starbucks Experience Critical Success Factors These refer to business aspects that increase its growth, development and success chances. This also applies to the case of every project. Every project manager has to ensure that the projects success factors are utilized effectively and efficiently. In the case of Starbucks expansion project, the following are some of the critical success factors: Strong market share position and Global brand recognition Production of high-quality products and services Strong customer base loyalty Diverse and unique product mix Great appeal for of its shops and outlets Reasonable prices of its products Organizational Change This is about reviewing, controlling and modifying the business strategic structures and operations. This refers to aspects dealing with communications, management techniques, supply chain methods, investment methods and market competition among other things. Many businesses desire to implement organizational change with the aim of improving and developing the organizational operations. Therefore, in the case of Starbuck Company, the expansion project was aimed at increasing its outlets, extending its market share, increasing profits to name a few things. This means that the company had to deal with changes in the different departments. Like: The communication department- effective and efficient communication was required especially from the new stores Finance and accounting department- funding was needed for the expansion to be possible Human resource department- involves the hiring of new employees in almost all organizational departments Management team- new managers had to be hired and even others transferred to the new store location Options Considered Before any project manager decides to start working on a project, they have to evaluate and analyze any possible solution. The business should also look for other better ways to solve the problem or a different way to inflict change in the organization. Therefore, the organizations management and the project manager should be able to choose the best scenario or option that will serve the purpose and achieve projects objective. In that case, Starbucks had already decided to expand its operations in Australia. With this as the main aim, the company had some of the following options that were weighed according to their ability to achieve the businesss objective. Option 1: To open new stores in the chosen locations Option 2: To work on improving and developing the few store that are already existing in those locations Option 3: To open new stores in both the new chosen locations as well as other locations (small cities and towns) in the country Options Evaluation Criteria The criteria that accompany should use in accessing its project options should be able to achieve the projects objective and goals. Also, they should be in a position to uphold the companys vision, mission, values and objectives. In other words, this is the criteria that Starbucks Company used as well. It was a result of an agreement between the company management team, business stakeholders and business owners. locations option Criteria Reason Sydney Opening new stores and outlets High population levels Strong customer base loyalty Great tourist attraction site High population levels Great tourist attraction site Melbourne Opening new stores and outlets High population levels Strong customer base loyalty Great tourist attraction site High population levels Strong customer base loyalty Strong customer base loyalty Great tourist attraction site Brisbane Opening new stores and outlets High population levels Strong customer base loyalty Great tourist attraction site High population levels Strong customer base loyalty Great tourist attraction site New South Wales Opening new stores and outlets High population levels High population levels Great tourist attraction site Gold Coast Opening new stores and outlets High population levels Strong customer base loyalty Great tourist attraction site High population levels Strong customer base loyalty Great tourist attraction site Options Evaluation The evaluation of Starbucks expansion project included analytical assessment of the project costs, benefits and the risks involved. The evaluation was agreed upon by the stakeholders, business owners and the management. The evaluation was decided upon three main factors which are: Choice according to the population levels Choice according to the degree of consumer base loyalty According to the tourist attraction levels of the town Recommended Option The location options that are capable of meeting the companys expansion needs is any city or town that is considered major or one with high population. Some of these cities and towns are Sydney, Melbourne, Brisbane, New South Wales and Gold Coast to name just but a few. These are preferably the main towns suitable for Starbucks expansion need. These towns are said to be some of best tourist attraction site in Australia. The companys product brands are also very popular and famous in these towns. This reason increases their possibilities of increasing the customer base, market share and segment. In addition to that, these cities will offer the company an opportunity for future growth and more expansion. Also, these towns will certainly be able to achieve the companys expansion objectives and goals. Scope Description Starbucks expansion project scope is to develop, increase and improve its product market in Australia by building and opening new stores. The new stores will be able to accommodate more customers, offer better service delivery and provide better quality drinks and food. The stores will be located in very strategic areas of the town and will be many in numbers. The project should work on methods of increasing the popularity of the companys product. Constraints and Dependencies Few constraints have been identified for the Starbucks expansion in Australia. All the individual and organizations involved in the project are advised to remain mindful of these limitations to ensure that they do not affect the project scope, budget or time schedule. Some of the constraints are: Inadequate qualified, experienced and skilled employees Project must have been completed in less than one year The project must be completed within budget, time and scope. Some of the dependencies are: Project budget and project cost Project start time and project end time Scope Management This involves the control, directing, organizing and planning all the activities and aspects needed in a project scope statement. The following steps were taken: Planned the scope management Gathered the project needs Defined the project scope Project Deliverables Came up with work breakdown structure Validated the scope Took control of the project scope Project Deliverables Several deliverables or results will come as a result of the Starbucks expansion project. For instance: Better quality Starbucks beverages and foods Better quality services Better priced products Increase in the companys profits in general Increased product market share and segment Project KPIs Some of the main KPIs for Starbucks expansion Australia project are: Produces and delivers better quality beverages and foods Offers better quality services Offers a variety of and consistent beverage brands and food types This basically gives a definition and list of what the project team members will be using in the whole process. In the case of Starbucks expansion project: The team members were to communicate to the stakeholders and business owners through the project team leaders. The project team should ensure that any activities they undertake do not affect the project's budget or scope. Therefore change management should be effective and efficient. The team members should perform their roles exactly as assigned The team should plan and be prepared for any risk that may arise Project Governance Framework It provides a project manager with a structure of procedures, decision making models and materials for managing the project with the aim of being completely successful (Too et al, 2014). It is used to control the project activities and team (people involved) and ensuring that they are consistent and comprehensive. Project Reporting Structure This helps in indicating who should report to who. In Starbucks project, the reporting structure is of the vertical form, i.e.: project director, project manager, group leader, rest of the project team members. Procurement Strategy This involves the understanding of the projects objectives, aims, purpose and constraints as well. In addition to that, the input in the strategy should be from both the business owners, stakeholders and project team (Rajeh et al, 2014). The following was the procurement strategy for Starbucks during the expansion project in Australia: The objectives were as an input result from the stakeholders, business owners and project team members. The constraints were identified, evaluated and analyzed extensively and later solutions were sort Some risks were identified as well e.g. product unpopularity and solutions sort as well Communication and Stakeholder Management Strategy Through communication all the project team members were able to share information effectively and efficiently (Zulch, 2014). Some of the communication methods that were used are: Through emails Conducting meetings frequently Training conferences Video conferencing Text messaging Voice mail messages On the other hand, the management of the stakeholder proved to be difficult in the beginning but smooth after a short while. The project managers still used some the communication methods listed above to communicate with the stakeholders and business owners. These and many other methods were very effective in end because any information needed was efficiently delivered. Time/Project Deadlines The Starbucks expansion project in Australia retreated in 2016 after it had failed back in 2002. The project was given a timeline of one year to be complete and hopefully successful. Budget/Cost Analysis and Funding Strategy According to Starbucks Coffee Company (2015), Starbucks reported accumulated loss of at least $143 million back in 2002 but now the expansion project has targeted to increase its profit to more than $143 million. This means that the cost benefit analysis had not been determined correctly. The funding strategy of the project was to depend entirely on the Global investors of the company. The fact that the companys objective was to expand internationally and the fact that the product is very well known and popular in most parts of the world, encouraged the investors to chip in. Risk Analysis and Management Strategy Some risks were identified which included: The risk of businesses laws interfering with the laws put up to guide the businesses in the location The risk of future uncertainty The risk of product unpopularity To manage the risks, the project managers conducted extensive research about the chosen locations and the populations need and desire for some of the companys products. Product Quality Management Structure The quality of the projects final product was determined by reviewing the success and growth of the other company stores that were located in similar location in other countries. The quality was to be determined by the expertise, skills and experience of the project managers. The quality would be better if the project managers, new employees and other resources that were to be were of the best quality as well. Project Completion Strategy The strategy was used to monitor and control the completion of the project was by ensuring that the store locations are suitable for the companys purpose and that the business operations are thriving day after day. Benefits Realization Plan The project managers would measure their benefits by: Analyzing the stores profits quarterly Accessing the customer loyalty increase Analyzing the companys product market share and segment References McGinn, D., Crowley, S. (2010). Vision Statement: Tired of PowerPoint? Try This Instead.Harvard Business Review, 09. Starbucks Coffee Company (2015).Company Information Starbucks Coffee CompanyStarbucks Coffee Company (2015).Mission Statement Starbucks Coffee Company Williams, L. S. (2008). The mission statement a corporate reporting tool with a past, present, and future.Journal of Business Communication,45(2), 94-119 Kirkpatrick, S. A., Wofford, J. C., Baum, J. R. (2002). Measuring motive imagery contained in the vision statement.The Leadership Quarterly,13(2), 139-150. Bartkus, B., Glassman, M., McAfee, B. (2006). Mission statement quality and financial performance.European Management Journal, 24(1), 86-94. Williams, T., Samset, K. (Eds.). (2012).Project governance: Getting investments right. Springer. Muller, R. (2011). Project governance.Strategic Direction,27(2). Too, E. G., Weaver, P. (2014). The management of project management: A conceptual framework for project governance.International Journal of Project Management,32(8), 1382-1394. Gibson Jr, G. E., Migliaccio, G. C., OConnor, J. T. (2007). Changing Project Delivery Strategy: An Implementation Framework. Migliaccio, G. C., Gibson Jr, G. E., O'Connor, J. T. (2008). Changing project delivery strategy: An implementation framework.Public Works Management Policy,12(3), 483-502. Pala, M., Edum-Fotwe, F. T., Ruikar, K., Doughty, N., Peters, C. (2012). Achieving effective project delivery through improved supplier relationship management. Zulch, B. G. (2014). Communication: The foundation of project management.Procedia Technology,16, 1000-1009. Zulch, B. (2014). Leadership communication in project management.Procedia-Social and Behavioral Sciences,119, 172-181. Rajeh, M. A., Tookey, J., Rotimi, J. (2014, April). Procurement selection model: development of a conceptual model based on transaction costs. InAustralasian Journal of Construction Economics and Building-Conference Series(Vol. 2, No. 2, pp. 56-63). Love, P. E., Gunasekaran, A., Li, H. (1998). Concurrent engineering: a strategy for procuring construction projects.International Journal of Project Management,16(6), 375-383. Fageha, M. K., Aibinu, A. A. (2013). Managing project scope definition to improve stakeholders participation and enhance project outcome.Procedia-Social and Behavioral Sciences,74, 154-164. Rajablu, M., Marthandan, G., Yusoff, W. F. W. (2014). Managing for stakeholders: the role of stakeholder-based management in project success.Asian Social Science,11(3), 111. Adler, D. (2015). Scope Change, Flexibility and the Management of Projects.Review of Integrative Business and Economics Research,4(1), 469. Gopalakrishna, P., Victor, R., Fleischmann, D. (2016). Starbucks in India.Journal of Case Studies,34(2), 92-101. Santamara Sotillo, B., Ni, S. (2008). Entry Modes of Starbucks. Glowik, M. (2017). 4.7 Case study: Starbucks.Global Strategy in the Service Industries: Dynamics, Analysis, Growth, 156.